THE WORST DAY TO POST ON FACEBOOK
The following is a conversation between
Amber Garibay and ChatGPT
on October 26, 2025
Amber said:
Explain how difficult it is to get views on a Facebook posts on a Sunday via organic reach.
ChatGPT said:
Getting organic reach on Facebook posts on a Sunday is notoriously difficult — and here’s why:
💤 1. Lower Engagement Periods
Sundays often see inconsistent user behavior:
Many people are offline, traveling, resting, or spending time with family.
Active time blocks are shorter — typically late morning (10 AM–12 PM) and early evening (6 PM–8 PM) — but the total scroll time per user is lower than weekdays.
This means fewer impressions and slower initial engagement, which kills organic momentum early in the algorithm cycle.
⚙️ 2. Facebook’s Algorithm Punishes Slow Starts
The Facebook algorithm (Meta’s “Ranking System”) prioritizes posts that get immediate engagement — likes, comments, shares — within the first 30–90 minutes.
On Sundays, slower reactions trick the system into thinking your content isn’t interesting.
As a result, it won’t push your post beyond your core follower base.
Even high-quality content can “die on the vine” if posted during these lull hours.
🧩 3. Competing With Passive Content
On Sundays, users often consume low-effort, entertainment-style content — memes, reels, and emotional posts — not long captions or promotional material.
Informative or serious posts underperform.
The algorithm boosts short-form video over static images or links, especially on weekends.
📉 4. Organic Reach Has Declined Overall
Even outside weekends, Facebook organic reach averages:
1%–5% of your followers for pages
5%–12% for personal profiles with strong engagement
On Sundays, those numbers often drop another 20%–40%.
🔑 5. What Actually Works on Sundays
If you must post on a Sunday, optimize for how people use Facebook that day:
Post between 10 AM and noon, when people are waking up and checking their phones.
Use light, emotional, or humorous content — not sales or links.
End with a question or relatable quote to spark comments (which boost ranking).
Avoid external links; Facebook deprioritizes posts that lead users off-platform.
💡 Pro Tip
If you post on a Sunday and it flops, repost or repurpose it Tuesday morning with a new caption. Tuesday–Thursday are peak organic reach days.
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